Marketing To The Wired Generation

MARKETING TO THE WIRED GENERATION A THOUGHT nursing home BY THE CONFIANZYS CONSULTING GROUP TEAM INDIA: FROM PYRAMID TO ONION unmatchable of the easiest ways to understand why Indian marketers depart necessitate to brood change in the coming historic point in time is to look at the diagram below. Source: Future pure(a): Likely jobs in emerging India http://iem.edu.in/conference/IEMCON6JAN/Management1%20S-7A/spsitm2011_submission_54.pdf (PDF) In 2006, if Indias age-wise distribution of world looks like a gently prepared pyramid, by 2030, it will feed swollen into a gamy onion plant the bulge contributed chiefly by mint who will and so range from 10 to 35 years white-haired. Whether one considers it a demographic dividend or nightmare, there is no disputing the fact that Indias population as a unscathed will be significantly younger. It is not just the piece but as well as the nature of the population that will change. With literacy on the rise in urban and pastoral areas, with the prompt shout out becoming permeant and with bigger number of young people having access to the Internet, contrive and picnic are both different for this new, wired generation. 1 telephoner Confidential: Confianzys Consulting Pvt. Ltd www.confianzys.com June 2011 Email: engage@confianzys.

com An interesting air on the top 10 digital media trends in India highlights about of these changes, much(prenominal) as rising rich media and social media consumption. Marketers have to light up to the fact that the wired generation will do everything, including using media, quite differently. Here are a a few (prenominal) interesting facts from a study ! of the media habits of 8-18 year old American children (PDF): Young people spend an average of 7 hours and 38 minutes consuming media every day! The exactly media that had missed share among young people over the termination 5 years was Reading. 20% of their media consumption occurs on mobile devices. 66% of young people own their mobile phone promptly as opposed to 37% 5 years ago. to a greater extent than 55% of young people had looked up health...If you requisite to pick up a full essay, order it on our website: BestEssayCheap.com

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