Starbucks Corporation

CORPORATE STRATEGY ASSIGNMENT 1 DIAGNOSIS OF STARBUCKS corporation 4G ESG MS 1 INTRODUCTION Why did I orbit Starbucks Coffee? I trusted to work on a company I know and resembling. In fact, I revere Starbucks Coffee, not just because it is nerveless to drink a Starbucks cappuccino in the subway, or when walking to school, but also because I like the concept, I like their products, their way of expressing themselves and the way they taste to prosper throughout the creative activity. Yes, Starbucks is very successful in the the States and it is onerous to implement the same strategy in youthful(prenominal) countries, but it does not actu onlyy work every where, healthful it is not really as famous abroad as in the USA. exactly they are working on it and it is release to work! For all these reasons, because Starbucks is international, famous, expandingI think this it is a easily company to fill because there is a lot to dissect and learn about(predicate) th is group.

2 SUMMARY ? ? ? Phase 1 Starbucks and the scenario : o night club overview o Mission Statement Phase 2 strategic diagnosis: o Teaser o Internal abridgment o External analysis Phase 3 banter and Conclusion: o Added value o Results o extravertive Business Opportunities 3 PHASE 1: COMPANY OVERVIEW Starbucks was open up in 1971 in Washington (Seattle) and became Seattles best hot chocolate in 2003. In 2008 we can count around 5113 stores in the world and 11 567 just in the USA! Starbucks was class-conscious add together 241 in Fortune 500 spherical in 2010. it is a leader in coffee retailer. Starbucks is cognize for ! its fresh-roasted coffee beans and its cool and fashion atmosphere. It also sells coffee and teatime products on its website. It launched a bestof-class brand named Starbucks Experience. Net Profit in 2009: US$ 390 millions. Starbucks increase its revenue thanks to the opening of new stores and a rally in store sales. Product race: ? ? ? ? Beverage (coffee, tea, succus) Pastries (bakeries, sandwiches, yogurt) Coffee beans Merchandise (coffee related...If you want to get a full essay, order it on our website: BestEssayCheap.com

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