An analysis of the exploitation of innovation within an organisation Assignment

An analysis of the exploitation of innovation within an organisation through a commercially developed SOCIAL NETWORK service - Assignment Example 1-10; Kiron, Palmer, Phillips, & Kruschwitz, 2012, p. 51-60). There is higher acknowledgement of the interactions of people as they are the main platform upon which the business thrives. In particular, software and applications for social networking are easily gaining new use and are increasingly being exploited for commercial gains by both small as well as large enterprises (Baxter and Watson, 2012, p. 1-2). Although criticism has risen in the past that social media are strategically meant for the young generation hence would be partial if applied for business purposes, reality has worked to prove the contra of the argument. One such a company that has adopted the social structure for business and has done extremely well is the IBM Company ("How social networking increases collaboration at IBM", 2010, p. 32-35). This paper therefore intends to carry out an intensive analysis of IBM company exploitation of social network services for business gains. The report will have four main par ts, which are organizational learning approach, social media development, knowledge management features and the extent of subsequent innovation within the IBM Company. Traudt and Vancil (2011, p. 1-13) in investigating the IBM story concerning adoption and use of social software and applications for compared the rates and levels of deployment of the software within trading organizations and found out that the process was easily gaining momentum within many organizations. Organizations, which had already adopted the technologies, recorded realizing higher returns in productivity as well as realizing higher savings in time. However, it is to be noted that installation of social software serves as an enabler for transformation of a business into a social business unlike as otherwise would be thought as the actual social business. Commitment, time as well as effort in transforming a business into a social business