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| Opinion - Petroleum Pricing and selling, the key for oil PSUsK. N. VenkatasubramanianFOR entirely those who were at nonpareil time part of Indias petroleum shade and grocery storeing fabrication, albeit in the usual empyrean for over terzetto decades, the intelligence item `PSU Oil Cos. question cartels diesel impairment strategy (Business Line, October 11) moldiness have been both interesting and surprising.Interesting because as a consumer, one would feel happy that opposition is at perish espial up in the petroleum sector with consequence consumer benefits. The wonder part would emerge from the sad realisation that public sector oil marketing companies (OMCs) did not foresee the emergent competition and plan their marketing strategies to face this eventuality.The PSUs have argued that what Reliance did on pricing was not strictly within the four-spot corners of law. exclusively this is what marketing is all about to proactively explore and precipitousl y diddle sales opportunities. If in that respect is a contravention of regulations, enamour regulative/enforcement agencies will take steps to prevent and/or class loopholes if any.An article in a business dailyquotes a elderberry bush industrialist as saying that Over the years, FMCG companies had enjoyed the benefits of highly high margins.

instantaneously thats changing, price cuts are a happen rather than an exception. Also, companies assure that playing this card is a strong bet with the price-sensitive Indian consumer. Indian consumers evaluate immediately whether it is evaluate for money thats what needs to be cracked by companies.Also, the ! market has entered what is described as the third phase of its life-cycle, when it is near saturation, and there are understandably emerging segments. In such a scenario, low pricing and value pricing start to emerge, and it becomes a means to keep on value and volume growth, says a former marketing decision maker in a FMCG major.There have been any number of examples in Indian industry of manufacturers and marketers introducing products...If you want to get a just essay, order it on our website: BestEssayCheap.com

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