Familiarity

Similar to Mentzer and Cox (1984), miserable average, exponential smoothing, straight-line projections, and regression go along very well-known(prenominal) techniques. As shown in gore II, over 75% of the precede contents respondents were familiar with the anticipation techniques of moving average (92%), exponential smoothing (90%n), straight-line projections (85%), and regression (77%). To reflect emerging fortune telling technique trends, cardinal additions to Mentzer and Coxs inclination of an orbit of techniques were expert systems and unquiet networks. However, a majority of respondents in the hand say were unacquainted with(predicate) with neural networks. The differences in familiarity across the two studies concerned the techniques of gore of executive intuitive feeling, gross gross revenue force composite, customer expectations, moving average, exponential smoothing, regression, vitality cycle analysis, classical decomposition, and Box-Jenkins succession series. Surprisingly, respondents of the present study were less familiar with jury of executive opinion than in the 1984 study. However, respondents in the present study were much familiar with exponential smoothing and somewhat: more familiar with the techniques of moving average, regression, life cycle analysis, classical decomposition, and, in particular, Box-Jenkins time series analysis-supporting the findings of Fildes and Lusk (1984). These findings insinuate that firms have a better disposition of quantitative forecasting techniques than qualitative ones. A second have a go at it of familiarity is where respondents learned about sales forecasting techniques. As shown in Table III, it appears that forecasters are relying on the same sources for eruditeness about sales forecasting techniques. However, respondents in the present study identified several unfermented sources to learn about sales forecasting techniques. niques. Among these, the majorir v_ of respondents identified colleagues as ! an important source. Table II. Familiarity be inIf you want to get a full essay, order it on our website: BestEssayCheap.com

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