Marketing Project

Part I The WestPoint Stevens Company is Americas largerst producer of chicane and lavatory accessories, a blow attained through inventive merchandiseing, inexpensive ingatheringion, and inventive design. In the year 2000, The WestPoint Stevens Company enjoyed sales of roughly $1.8 billion, and had 27% of the market component in Bed and lavatory accessories. They were also the manufacturing leader in sales growth, low-cost production, and had award-winning merchandise for their product bill. The company is the leading supplier to large sellers such as Federated, Kmart, JC Penney, Sears, Tar part Corp., and Wal-Mart. WestPoint Stevens is also the refine fit for our product because of their entrustingness to create and invest in discipline of new technology. mingled with 1993 and 2000, WestPoint Stevens spent about $925 million in the modernisation of purposets and products. Additionally, the companys 187 years of selling experience in the central moorage product intentness makes it an easily recognizable and respected brand. Because the bed accessory manufacturing is in its maturity stage, there are umpteen competitors that share the market with WestPoint Stevens. One large company in the home fashions trade is Hollander. The Hollander customer base is all-encompassing and covers a great spectrum of retail distribution, from the high-end retail department stores and specialty to the good deal merchants. Hollander boasts the renewing of their distribution has been the key to their success in what they call back the demanding retail environment. Like WestPoint Stevens, Hollander aims to hightail it closely with customers to deliver the remediate assortment, realise materials, advertising, packaging, point of purchase materials and sales training. Their product line features really similar products to WestPoint Stevens, although their products seem to be of higher price. Additionally, Hollander is a look competitor o f WestPoint Stevens in many of the popular r! etail stores and catalogs in which they sell their products. It is a good project. The author has do very(prenominal) detailed research to substantial the marketing purpose. It maybe extensive but worth continue leaseing. With nearly 5000 words, this marketing plan really has some good idears which are worthy to postulate through. It can be said that enough research exert should be done before writing on papers. This testament give readers a strong feeling of reliability. If you want to stick around a full essay, order it on our website: BestEssayCheap.com

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